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Love Cosmetics
Love Cosmetics (1969 ''-'' 1980) was introduced by Menley & James Laboratories on March 1, 1969.〔''Menley & James Turns To Love 1969 Style'', New York Times, January 26, 1969, Page F16.〕 By the summer of 1970 the company was marketing and promoting Fresh Lemon bath products and Soft Eyes items to beautify the eyes. Advertising was coordinated by Wells, Rich, Greene advertising agency (1967 ''-'' 1990), a company founded by Mary Wells Lawrence. Love's advertising budget surpassed $7 million. There was an emphasis on a long-term building operation, with advertisements on television and
in women's magazines.〔 A 4-page spread appeared in the February 1969 Harper's Bazaar. The headline theme was ''This is the way Love is in 1969.'' The opening continued with ''Love today is different than it's ever been. It's freer, more natural, more honest-more out in the open. So are the girls who fall in love these days.'' Singer Andy Williams hosted a mid-March 1969 ''Andy Williams Love Special''.〔 Love Cosmetics is credited with introducing ''the lemon craze''.〔
==Ownership==
M&J was composed of Philadelphia, Pennsylvania lawyers, doctors, and marketing men. It was a subsidiary of SmithKline & French Laboratories.〔''Sales 'Love' Cosmetics'', New York Times, November 8, 1970, Page 420.〕 SmithKline & French made Thorazine, Compazine, Dexedrine, Eskatrol, and most notably, Contac.〔 M&J was sometimes criticized for concentrating its marketing in drug stores. However it felt that such a basic strategy would enable it to best take advantage of its
capabilities.〔''Advertising: Menley Signs Up Della Femina, New York Times, August 21, 1970, Page 57.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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